An 8-Page Book is a Perfect Way to Launch Your Direct Mail Campaign.
Often, first-time and experienced candidates ask us “if the trail is expected to be so crowded this cycle, how do I stand out?”
Beyond the initial brand-building elements of logos and a distinguishing message, voter contact tools such as direct mail and digital advertising are critical components to building a brand that stands out amongst a crowded campaign field.
With direct mail campaigns, you have the chance to introduce yourself to key voters through their mailbox, and with this, a chance to stand out with an 8-page book. An 8-page book can play an integral part in introducing yourself and delivering your first campaign message with any campaign launch. No matter the office size, district location, or whether it’s a primary or general election, its size, and unique nature ensures that it will make an impact.
But there are other benefits to using this particular approach. Let us look at the 5 key benefits:
It stands out
Most candidates and/or opponents don’t know they have the option of using such a large piece, and therefore, your 8-page book will grab the voter’s attention the second they open their mailbox. It will get read, left on a counter, and read again. By the time it gets moved off the counter a few days later, more than one person in the household will have read it.
Standing out translates to automatic name ID
The first impression you make with voters is vital during the midst of a campaign launch. Your brand will be associated with a level of quality, professionalism, and transparency that comes across with an 8-page book. You can say more and do more than your competition by expanding your message and including high-quality photographs.
It has the added value of raising money
When a voter sees this book, it shows that your campaign has put more thought and effort into their first impression. They will recognize that your campaign is striving to ensure they get to know you, where you stand on the issues, and what your campaign is all about. Seeing this encourages voters to donate money to the campaign. Along with this, it engages voters and donors by providing a perforated card that encourages donations. In fact, we decided to think outside the box for a US Senate candidate in 2020 and begin the campaign with an 8-page book that would serve as a compelling introduction to both voters and low propensity donors. It was more successful than anticipated and raised the campaign nearly $90,000. This more than paid for the cost of the mailing, increased the campaign’s house file, and funded additional voter contact initiatives.
It can be used to collect volunteer information.
The perforated reply card that comes with the book can be used to enlist volunteers. Whether a voter wants to sign up to go door to door, make phone calls, or host a fundraising event, voters can send their information directly back to you. It’s two mailing components for the price of one
It costs nearly the same as a traditional mail piece.
When campaigns are tight on a budget, this piece is a wonderful investment. The cost difference between this and a traditional mail piece is minimal. And when you’re campaigning on a budget, this is the best way to spend your money.
Whether you’re just starting out or need a refreshing brand presence, an 8-page book can be the difference in your success. If this is something that you are interested in, contact us and we can discuss a plan to make your campaign launch a success.
See some of our examples below.